UC Online Motion Intro: Interactive Learning Experience
For this project, I crafted a dynamic motion graphic utilizing a blend of Illustrator, After Effects, and Premiere Pro. The process involved sourcing background assets to establish vibrant and engaging visuals. Using image trace techniques, I transformed select UC buildings into stylized elements within the animation. Additionally, I integrated an existing mascot to serve as the central focus, enhancing brand identity and viewer engagement.
The primary objective of this 15-second motion graphic was to encapsulate UC's core values, particularly emphasizing entrepreneurship, through compelling visuals and dynamic animation.
